Technology

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Understanding Private Blog Networks

You probably must have heard about private blog networks (PBNs) before – but do you really know what they are? A private blog network refers to a network of websites used in building links towards a single website with the aim of manipulating search engine rankings. Although this scheme was commonly used several years ago, the use of PBNs still exists and it still works. But there is some risk involved. Google has been fighting PBNs for a long time and severely punished